The funny thing with photography is it rarely captures what the advertising agency requires.
This launch needed some impact, the boat originally sourced just wasn’t big enough, so logically with the opportunity gone, we had to source a bigger boat.
For the record, the Pajero did tow the boat (just not for this shot).
Tool Used:
A tired site was in need of a serious overhaul
A well known Adelaide photographer was in need of a site to showcase her work
Investment sites a rarely simple
Standing out in a crowded market need not mean being loud
A site for 2 very different style of photographers
A stunning example of targeted website design
Setting the benchmark for the compaction and crushing
Launching a new Mitsubishi, needs a bigger boat